"Kenneth Stott offers the Creative response. Simple is Hard reframes the problem entirely: AI failures aren't AI problems. They're organizational intelligence deficits that humans papered over for decades by 'calling Sarah in Finance.' AI can't call Sarah. Stop seeing yourself as a victim of immature technology waiting for vendors to rescue you. Become an architect of the reasoning infrastructure your organization always needed."
Christopher Wasden
SVP, Strategy & Growth, Dario Health
"Everyone wants AI. Almost no one wants the organizational change that makes AI work—shared definitions, federated ownership, governance that doesn't feel like governance. This book makes the case for both the architecture and the transformation required to build it."
Mike Sutten
CTO at Innovaccer; former CTO at Kaiser Permanente and Deputy CIO at CIA
"One of the most honest books I've read about why so many AI initiatives fail. Ken Stott makes it painfully clear that AI doesn't create new problems; it exposes the ones we've been ignoring for years. This book reframes governance not as control but as the infrastructure that enables reliable reasoning for humans and machines alike."
Malcolm Hawker
CDO at Profisee; Host of the CDO Matters podcast
"Finally, a book that treats AI failure as an organizational intelligence problem, not a technology problem. The framework for federated ownership and embedded governance should be required reading for any CTO serious about transformation."
Jeff Stott
CTO, WellTower
"Is your organization evolving toward intelligence or entropy? The path forward isn't more sophisticated models; it's building the reasoning infrastructure that makes data understandable for humans and machines alike. AI is the catalyst; organizational intelligence is the goal."
Alan L. Paris
Field CTO at ServiceNow; former Director at PwC and Executive Director at EY
